Video clearly puts audio at the extreme disadvantage so ponder that and think about it. I hear these incredibly quick edits in radio production and it's just way too much and way too fast! Here is my point on the matter and my comments and why.
The eye operates at the speed of light, or 186,000 statute miles per SECOND!!! The ear operates at barely 700 feet per second on a good day! PONDEROUSLY SLOW compared to the eye. The implications for producers of audio only, are profound!
So called "production aces" have tried to use those quick edits that are completely appropriate for television, in audio, and they fail completely and they mistakenly continue to use the software, namely Soundforge, Pro Tools, and Adobe Audition, that are completely capable of doing those quick edits and multiple sound elements to produce a confusing audio mess...
The ear is MECHANICAL and SLOW! Keep in mind that the more elements added to the audio track, the more difficulty the human ear-mind connection has "sorting it out". You keep it simple or I'm punching OUT! Got that!??? If I have to LABOR to hear what you're saying...I will fire you and push that button and I'm gone! Listeners are NOT impressed with your fast mouse work, ok?
FIRST get the selling message correct, THEN add any enhancements or elements that support, not detract, from that original voice track. Sometimes you are better off with nothing but the voice. There is a body of research that indicates that the preference is for the deep voiced baritone. That makes sense because hearing loss appears and affects higher frequency ranges first.
Hearing loss due to nerve deafness is at epidemic levels. Earphones, big city sound pollution, concerts, even theatres, have impossibly LOUD sound levels that damage hearing. So for the best result, simple is better! Simple wordsmithing, simple approach, I say UNCOMPLICATE your commercials! SIMPLIFY!!! Big voiced baritones are the clearest for a lot of reasons.
Speed READING is possible! However Speed HEARING is clearly impossible! Speed of LIGHT versus speed of SOUND! Is that making sense to you?
