The eye operates at the speed of light, or 186,000 statute miles per SECOND!!! The ear operates at barely 700 feet per second on a good day! PONDEROUSLY SLOW compared to the eye. The implications for producers of audio only, are profound!
The ear is MECHANICAL and SLOW! The EYE/BRAIN connection is more like digital and the speed of light! Keep in mind that the more elements added to the audio track, the more difficulty the human ear-mind connection has "sorting it out" so keep it simple. If I have to LABOR to hear what you're saying...I'll simply turn you off and make another choice. Listeners are VERY picky about complexity in audio.
The easy availability of software that makes multi-track production and editing so easy, has resulted in idiots cramming so many elements into the sound track that it just absolutely is a horrible mess passed off as "excellent production". It's NOT!
I am NOT impressed with your fancy mouse work! If it isn't CLEAR and easy to understand then it does not work!
Those quick edits can work with television commercials, but NEVER in audio only as in RADIO! Read that again, ok?
FIRST get the selling message correct, THEN add any enhancements or elements that support, not detract, from that original voice track. Sometimes you are better off with nothing but the voice. There is a body of research that indicates that the preference is for the deep voiced baritone. That makes sense because hearing loss appears and affects higher frequency ranges first. If you have more than four elements in a 30 second audio, you've done too much! Radio sucks for a reason, don't give me "glitz"...ok? Give me QUALITY!!! We older folks, that have the money to do things, hate the garbage...SIMPLIFY!!!
Speed READING is possible! However Speed HEARING is clearly impossible!
